Home Instead's Heartfelt Stories Return to Classic FM Airwaves

We’re delighted to announce the return of Home Instead to Classic FM, launching a new 15-week national radio campaign from March 17th. Following the positive reception of our previous broadcasts, we’re once again partnering with the UK’s favourite classical music station to share the stories that truly matter – those of our clients and their families.

With an audience of 4.6 million, Classic FM offers an ideal platform to connect with those seeking compassionate, personalised care. This campaign will delve deeper into the real-life experiences of individuals who have benefited from Home Instead’s support. Listeners will hear authentic narratives that highlight how our dedicated Care Professionals make a tangible difference in people’s lives, fostering independence and well-being.

Rather than simply advertising, we’re aiming to create a connection. Our adverts, carefully crafted to resonate with Classic FM’s refined audience, will focus on the emotional impact of quality care. We’ll showcase how Home Instead helps older adults maintain their dignity and enjoy the comforts of home, providing peace of mind to their loved ones.

This extended campaign will run throughout Classic FM’s daytime schedule, ensuring our message reaches a wide and engaged audience. We believe that by sharing these genuine stories, we can inspire and inform, helping families make informed decisions about care. Tune in from March 17th and experience the warmth and compassion that defines Home Instead.

We offer free advice about care at home so please click below to contact a member of our team.