In a move which signals our intent to extend our ‘live-in’ care offering we have acquired Supercarers, a care introductory business, to enable more older people to be cared for at home.
The strategic move is in response to the changing needs of elderly clients who are looking for live-in care as an alternative to care homes. It will allow our franchise offices to provide around the clock care in a person’s home.
Our CEO, Martin Jones, said: “Home is the place people feel happiest and most secure and our services can support that – we know from our research that 98% of over 65s say it’s important to them that they stay living independently in their own home.
“Acquiring the SuperCarers business is an exciting development for us and will allow us to build on our home care offer to support even more people at home for longer. This can be from early stage care, which might only involve using technology to stay in touch with an older person to ensure they are safe, right through to more support around personal care, home help, and then eventually live-in care and palliative care.”
The SuperCarers operation will be implemented into the quality Home Instead Senior Care model in the coming months.
Adam Pike of SuperCarers said: “Home Instead Senior Care is incredibly well respected in the home care market and we were delighted with the opportunity to join forces to support even more older people to receive the care they so deserve at home and look forward to working with the team at Home Instead to achieve this.”