Bold new branding for an award-winning franchise
Discover how we continue to lead the way in home care with a refreshed brand identity that reflects our commitment to excellence and innovation.
Elevating a thriving business
For over 20 years, we have been the UK’s leading home care franchise, setting the standard for high-quality, companionship-based care. Now, our evolved brand highlights what makes us unique: a trusted name, a proven business model, and an opportunity to make a meaningful difference in communities across the UK.
Our new identity is modern, vibrant, and designed to inspire and empower our franchisees. While our look has changed, our commitment remains unchanged as we continue to provide unrivalled support to franchise owners, helping them build profitable, purpose-driven businesses in a growing sector.
The reason behind the rebrand
With the demand for home care on the rise, we remain at the forefront of industry innovation, shaping the sector’s future with a brand that reinforces our reputation as the UK’s most trusted home care franchise. Our refreshed identity strengthens confidence among franchisees, clients, and care professionals as we highlight our commitment to exceptional home care.
Extensive market research played a valuable role in shaping our new brand identity, and while Home Instead has long been a leader in the home care sector, our previous branding didn’t always fully convey the strength of our offering. Acknowledging this, we took bold steps to redefine our visual identity, creating a look that is distinctive, memorable, and aligned with our core values.
Guided by market insights and invaluable customer feedback, our refreshed brand features a new green colour palette that symbolises care, trust, and community. As a global brand with a presence in seven countries and over 1,800 franchise offices, this rebrand enhances our visibility and solidifies our position as the No.1 home care franchise, paving the way for sustained growth and success.
The strength of our network
Joining us as a franchisee means gaining access to an industry-leading support system and a network of high-achieving business owners dedicated to delivering exceptional home care.
With over 260 franchise offices and a dedicated national office team of 70, Home Instead provides unmatched support to help franchisees succeed in their territories. This rebrand marks an exciting new chapter for both current and aspiring franchisees, offering a valuable opportunity for those looking to build a successful, sustainable, and impactful business while supporting ageing adults and their families.