The home care market opportunity
Creating a business that will grow and grow
This is an exciting time to explore the possibilities of having a franchise with Home Instead. It’s an opportunity to make a real difference to people’s lives whilst also developing a career that makes sound business sense. The care market is very promising – not only now but also for many years to come – and offers franchisees the prospect of an assured economic future.
Providing a solution for present and future needs
Why is the market so promising? It’s because the UK has a rapidly ageing population. The Office of National Statistics predicts the number of people aged over 85 will almost double from 1.7 million in 2020 to over 3.1 million by 2045. Family members aren’t always available or nearby to help their loved ones to stay where they most want to be, in their own homes. There’s a growing recognition that home-based care is often the best and most cost-effective solution. As a result, the demand for home care services for older people is growing at an unprecedented rate – and will continue to grow.
How we’re helping to boost the market
Home Instead’s national network and our national advertising campaigns are continuing to raise our profile and to increase awareness of home care. At the same time, this is also delivering significant benefits to our network of franchisees.
Helping people from all walks of life
Home Instead’s services aren’t just for the wealthy. Anyone who qualifies for social care funding can choose our quality care. Research suggests about three quarters of older people will develop a social care need, so the government is faced with growing numbers of elderly people needing support but a shrinking pot of money to fund this. It therefore welcomes the prospect of privately-owned businesses such as ours filling the need for services that were previously provided publicly.