Our proven model of care delivers outstanding results, improving the lives of our clients and their families. With a rapidly ageing population there are high levels of demand for our pioneering service, which provides great opportunities for growth for our franchisees. We believe the differences we have from a traditional care model allow us to better meet the need of clients.
A usual care visit following a more traditional model will be quite short (around fifteen minutes) and primarily task based, giving little time to build relationships with their clients. This issue is often impacted further due to a lack of continuity in carers, where a new carer will be sent every visit, creating a more impersonal relationship between carer and clients. Also due to the nature of care provided being primarily personal, carers will often wear uniforms, which can be off-putting for clients receiving care at home.
Most of these carers will only be trained to minimum standards before being sent to clients, offering little specialised care. Often there is no incentive to exceed this limited training, resulting in a low quality of care for clients that will put potential new clients off. There is also a high turnover of staff under traditional care models that hinders the development of a cohesive group of skilled carers working for service providers.
When dealing with organising care for a client, IT systems under a traditional care model will be focused on the logistics of call management rather than enhancing customer experience. This can lead to an inability not just to acquire new customers but also to retain current clients.
Usually for care providers, their charges for care will be set by the local authority, often keeping them stuck to a lower cost model when charging for costs they incur. Often this means there is a lack of investment back into the business and there will be less funds to attract and retain professional carers.
Home Instead offers a more tailored model of care at home, our visits last a minimum of one hour, with the option to have a longer visit as required. We go to great lengths when introducing a Care Professional to a new client to make sure they are a perfect match, ensuring the client’s needs will be met. Unlike in a rota-based model, Care Professionals are sent to the same clients for each visit, building a relationship with them, and providing a familiar face that they can trust to provide the personalised care we are known for. Our Care Professionals do not wear uniforms during their visits, allowing a more relaxed, personable experience for the clients.
To continue to provide high quality care for our clients we ensure that the people we recruit are caring, empathetic and warm-hearted people, with our training and support getting them ready to help our clients. We look at a wider pool of the workforce when recruiting, offering profiles that appeal to people at various stages of their life, with ages of our recruits ranging from eighteen to eighty-five. After going through a highly selective recruitment process, our Care Professionals will be provided with our unique training programme to assist them in carrying out their work. This programme includes specialist Dementia & End of Life training, accredited by City & Guilds, ensuring our Care Professionals are well experienced when providing care. We also conduct extensive QA, far above Governing Body requirements, to ensure that our service is the highest quality.
We are committed to providing the best experience for clients and their family. Our unique IT system, coupled with its CRM functionality allows potential or current clients to be treated to the highest quality customer service when organising their care.
Our care charges are set at a higher cost model, which enables us to pay and attract Care Professionals. It also allows us to invest in the business, providing the high-quality bespoke care we are known for.