When beginning your journey as a franchisee the franchise licence costs £41,000 (plus VAT) for a new territory, with a fee of £20, 500 (plus VAT) for a Resale. The royalty fee will be 6.5% of monthly revenues plus VAT.
This Franchise Fee covers an unrivalled level of support for franchisees, from induction through the life of the franchise
Franchisees can expect bespoke localised training and support in getting started. We offer help finding an office and building a business plan for your franchise. Our getting Started day workshops cover the operational set-up for new owners.
Owners starting a franchise in a new territory will receive help in finding a suitable office for your operational team and researching the territory before starting up. One day will also be spent assisting in interviewing applicants for your Care Manager role.
Franchise Owners will receive five days training when starting up their franchise, while Care Managers will be required to attend training for three and a half days. Ninety days after start-up another two-day training session for the owner will be provided, with a similar session a hundred and eighty days from start-up. Support managers provide a one-day business start-up in your territory, with business development visits in your territory over the first 6 months.
Home Instead provides structured on-line IT training alongside PR & Marketing Support to assist in growing awareness of your franchise. Franchises can also rely on unlimited telephone support as required.
The service charge will provide a franchise with on-going training and support, with our UK support team able to assist with various areas such as Salaries and Expenses. Home Instead has several training opportunities for franchises, and our online training is always available for general or more specific training as required. Franchises can also benefit from US Support, as well as unlimited 24/7 telephone support.
Becoming a franchisee with Home Instead gives access to our referral network programmes, including quarterly newsletters, giving your franchise support for networking. You will also be included in PR campaigns and public education programmes that raise awareness of the brand in your territory.
As a franchise owner you will benefit from any Research & Development in the company, such as the investigation into Global Best Practice carried out by Paul Hogan. Any development of new marketing, operational, business and computer tools from our home office will also be passed onto our franchises to provide new benefits.
Our anonymous PEAQ (Pursuing Excellence by Advancing Quality) survey for our employees helps drive future strategy and aids in the development of innovative services for clients. We offer a wide range of employee benefits, especially schemes aimed at wellbeing, such as discounts on gym memberships or healthcare assessments. As part of our Employee Assistance Programme, we also offer face to face or virtual counselling for all employees to ensure our teams are in the best place physically and emotionally.
Public Relations and Marketing support are a large part of getting the brand known locally and nationally. Alongside TV advertising we invest significantly in our website, focusing on social networking and search engine optimisation to grow the brand. As a franchisee you can make use of our extensive marketing material for your territory and benefit from campaigns run by the marketing department. A PR agency is also employed to work with all franchise owners to develop local and national Public Relations.
We ensure that all franchises are adhering with legislation and maintain a liaison with government. We are a member of the UKHCA board and are in regular contact with the Department of Health to ensure Home Instead is up to date with current best practice.
Home Instead provides constant updates to the materials available to franchisees using the Franchise Centre, ensuring the support you need is up to date. Using the Online forums in MyFranchise you can connect with other franchise owners easily, allowing you to get advice with any opportunities and challenges that you face. As a company with 20 years’ experience in home care there is always plenty of support ready to be passed on to new franchise owners.