shared by our CAREGivers with their clients and clients’ families, helping more seniors understand technology and integrate it into their daily lives.
The partnership will also create a number of Community Influencers across our 235 strong franchise network, who will share their learnings with their broader communities into the future.
The announcement of this latest partnership comes as we unveil new research, conducted for Home Instead, which polled 1001 over-65s. The research showed that nearly half (46%) could benefit from education and support around technology, helping them to stay connected as well as access services such as online shopping.
Speaking about the partnership, our CEO Martin Jones said: “The pandemic taught us many things, one of which was the importance of connectivity –something which applies to all of us.
“The research was commissioned as we wanted to gain a better understanding of how technology had been used and, importantly, the barriers to its use.
“We have been able to show that it’s often a simple lack of knowledge and confidence that is holding so many older people back. That’s something we are really keen to change.”
The study also showed that tech-savvy seniors fared better than their tech-fearing counterparts when it comes to feeling connected to their loved ones.
Liam Mitchell, Head of Learning at Barclays Digital Eagles said, “In the last year, many of us have depended on technology more than ever to go about our daily lives and stay connected to friends and family. However, we know there are people, particularly older age groups, who don’t feel as confident and therefore aren’t getting the most out of the benefits that digital can bring.
“The Barclays Digital Eagles are passionate about empowering communities across the UK to be more confident with technology, which is why we’ve partnered with Home Instead to provide tailored resources and training that can help their clients and families feel confident and safe using technology to stay in touch and enhance their day to day lives.”
Barclays Digital Eagles has made available a suite of online learning tools for the team at Home Instead that can be easily accessed by our franchisees and their local office teams.
Home Instead franchisees benefit from a number of high-profile partnerships forged by national office with many influential organisations across the UK, enhancing the quality of care we provide and the ways in which we can enrich the lives of older people.
The Barclays partnership joins several new collaborations launched throughout the past year, including our relationship with Parkinson’s UK. Through this we created a bespoke training programme for our CAREGivers, allowing them to deliver specialist care to our clients living with the condition.