Home Instead wins the Innovation of the Year Award at the HSBC Elite Franchise Awards 2025

We are delighted to announce that Home Instead has won the Innovation of the Year Award at the HSBC Elite Franchise Awards 2025.

The Elite Franchise Awards celebrate businesses that are setting new standards in the franchise industry through excellence, innovation, and leadership. Home Instead was delighted to be shortlisted for three categories and is thrilled to have secured the businessforsale.com Innovation of the Year award.

This significant recognition comes from judges who are experts in the franchising sector and truly recognise outstanding support and innovation when they see it.

Martin Jones MBE, CEO of Home Instead UK and International, commented, “Winning this award is a testament to the creativity, dedication, and passion of our entire team—from our National Office to our exceptional franchisees across the UK. Innovation is at the heart of what we do, ensuring we continue to deliver the highest quality care and support to our clients. Thank you to Elite Franchise for a fantastic evening celebrating success in the franchise sector.”

This acknowledgement celebrates innovative marketing approaches within the franchise model, groundbreaking methodologies for franchise recruitment and industry-leading implementation of marketing technology that has set new standards this year.

We’d like to say a huge congratulations to all winners and finalists- we look forward to another fantastic year of innovation and achievement.