As a leading home care company, we take our role seriously as part of the wider health and care sector. We not only support families and their loved ones, but actively encourage the bringing together of all organisations involved in providing care services.
Our recent awareness campaign highlighting the challenges faced by family carers got the attention of national newspaper journalists.
As we understand the issues which family carers can experience we decided to commission a survey. We found some striking statistics, including the fact that 65% of family carers struggle with their mental health. The expectations of family carers are clearly an issue, with millions of people out there overwhelmed by their daily struggle, juggling everything they are doing including family, work and finding time for themselves.
National newspapers, including the Daily Mail, the Daily Express and the Metro covered the survey findings, shining a light on an issue affecting millions of people.
Amongst the survey findings was a wealth of insight. We unearthed the ‘gender care divide’ which found that the burden of family care tends to fall disproportionately on women. Yet again, we sparked the interest of the national press, gaining more coverage in the Daily Mail.
Over the years, we have been delighted to raise awareness of such important issues relating to care in top titles and broadcast media. As the UK’s number one home care franchise, we have every intention to continue.