Continuing our prime-time sponsorship on national television, we are delighted to be partnering once again with ITV, becoming the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer!
As part of our wider brand awareness campaign, our national television sponsorships aim to increase the visibility of Home Instead, making our brand a household name, but also helping to raise awareness about the home care sector in general and the positive impact it can have on a person’s life.
Speaking about the ongoing partnership with ITV and Alan Titchmarsh, our brand and marketing director Lee Chapman said, “It’s really important to us to continue engaging with the British public to share our story about home care as a choice in later life.
“The majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign we will inspire families and their loved ones and let them know that this is possible.
“We are thrilled that Alan will continue to represent the Home Instead brand on prime-time television. Response to our previous campaign tells us that he resonates with our target consumer.”
Home Instead provides ongoing marketing and PR support for our 226 strong UK-wide franchise office network. Our television sponsorships and partnerships benefit our franchise owners by increasing brand visibility for their local businesses, as well as helping people find home care for their families.
Becoming a household name through these broadcast campaigns supports our franchise owners to be the care providers of choice in their local area.