The North East offers so much opportunity to prospective Home Instead franchisees. Rich in contemporary culture, historic sites, world heritage sites and dramatic landscapes as well as being located within easy reach of Newcastle International Airport.
Not only this, but when it comes to fellow Home Instead franchisees, there’s success right around the corner as the award-winning owners of our Cleveland office have grown a strong Home Instead presence with a positive reputation. With a franchise in the North East you’ll benefit from peer support and mentorship, shared marketing activity and benefit from the existing brand presence. There’s also plenty of scope in the North East for franchisees to expand into multi-unit ownership and take on further Home Instead territories.
Read more about Gavin Morrigan and Michelle Fairless’ journey with Home Instead so far here.
A very manageable territory, Consett stretches West as far as Steel and Broadwell House. Bordering our Gateshead territory, the Consett territory goes as far East to cover Stanley and Sunniside.
Key Attributes
Total Population – 141,087
Over 65s – 30,272
Over 85s – 3,174
Over 18s –111,946
This territory just south of Newcastle upon Tyne covers over 32,000 older people. It goes as South as Concord, stretching east to West Boldon and parts of East Boldon. The territory also includes Hebburn and Wardley. Geographically, this territory is about 8 miles wide, making it very manageable with 1 office location. It is also a prime location for potential multi-unit ownership, given its proximity to other nearby available territories.
Key Attributes
Total Population – 186,543
Over 65s – 32,834
Over 85s – 3,667
Over 18s -146,505
This beautiful territory covers over 36,000 older people with really lovely demographics matching the Home Instead client profile. Location wise, the territory goes as far South as the River Tees, stretching North to Peterlee, just below Seaham. The territory goes West to butt up against the A1 motorway.
Key Attributes
Total Population – 188,727
Over 65s – 36,570
Over 85s – 3,541
Over 18s -147,074
Ranking in third as the best place to raise a family, the Middlesborough territory covers a massive 50,000 older people. The territory neighbours 2 of our well established Home Instead businesses and starts at Middlesbrough, along the River Tees and coast down the A171 to Redcar, Skinningrove, Staithes, Hunderwell and Whitby. This territory is a beautiful territory covering a large town, covering villages along a coast. The territory would likely be split into 2 or 3 zones, growing into each zone once you’ve reached strong brand awareness.
Key Attributes
Total Population – 264,972
Over 65s – 51,680
Over 85s – 5,575
Over 18s -206,232
The South Shields territory is made up of the town itself as well as beautiful surrounding villages along the coast including Cleadon, Whitburn, East Boldon and Southwick. As a coastal territory, the demographics show a good profile of stable, suburb living individuals as well as comfortable pensioners. Near the city of Sunderland as well as the town of South Shields, the territory provides strong demographics for Care Professionals too (those delivering the care).
Key Attributes
Total Population – 146,783
Over 65s – 30,468
Over 85s – 3,584
Over 18s -117,823
This territory covers the North Pennines as well as the towns and villages of West Auckland, Bishop Auckland, Shildon, Spennymoor, Shildon and Ferryhill. The territory has neighbours North and South that are well established Home Instead franchisees, with a strong network of North East franchisees to share best practice with. The territory has over 35,000 older people and a good demographic to match client profiles as well as Care Professionals.
Key Attributes
Total Population – 167,602
Over 65s – 35,214
Over 85s – 3,633
Over 18s -130,739
This territory has over 28,000 older people with strong numbers for Care Professionals too. The territory is a very manageable size – compared to geographically larger territories that will likely expand into satellite offices. The territory is made up of the city of Sunderland – where you are likely to find more of your Care Professionals, enhanced by the presence of the University of Sunderland – and to the South many towns and villages that will make up your client numbers.
Key Attributes
Total Population – 152,434
Over 65s – 28,614
Over 85s – 2,989
Over 18s –121,210
If you’d like to join Home Instead with your very own franchise in one of our North East territories, call: 01925 730 723 or click here