Home Instead Lights Up UK Landmarks for Dementia Awareness
This year, we illuminated four well-known national landmarks in purple to mark World Alzheimer’s Month and raise awareness of dementia.
The iconic Blackpool Tower, the Mersey Gateway Bridge, Sefton Park Palm House in Liverpool, and Dudley Zoo and Castle were all illuminated in purple light, recognising the estimated 900,000 people currently living with dementia in the UK, a number projected to rise to 1.6 million by 2040, according to the Alzheimer’s Society.
Purple is the colour of the Alzheimer’s awareness movement, and Home Instead’s initiative to light up these landmarks serves as a reminder for communities to come together and support those living with the condition. By shining a light on this important issue, we hope to inspire conversations and encourage support for those affected.
As a company dedicated to caring for older adults in their homes, many of whom are living with dementia, we aim to promote greater understanding and support for families navigating this challenging journey.
