Harmonising Care: Home Instead and Classic FM Unite for National Campaign
Home Instead is thrilled to announce the launch of a new 15-week national radio campaign on Classic FM, commencing March 17th.
Building upon our successful previous collaboration, we’re once again choosing to partner with the nation’s leading classical music station to share our unique approach to care.
Classic FM, with its 4.6 million listeners, provides the perfect environment to showcase Home Instead’s commitment to providing high-quality, personalised care. Our new campaign will focus on the core values that underpin our services, emphasising the importance of companionship, dignity, and respect.
This extended run of adverts, airing throughout Classic FM’s daytime programming, will highlight how we tailor our care to meet the individual needs of each client. We’ll explore the philosophy behind our approach, explaining how we empower older adults to live fulfilling lives in the comfort of their own homes.
Our carefully crafted adverts will seamlessly blend with Classic FM’s sophisticated tone, creating a listening experience that is both informative and engaging. We’ll illustrate how Home Instead’s dedicated Care Professionals go beyond basic tasks, building meaningful relationships and providing holistic support.
By partnering with Classic FM, we aim to reach a wide audience and raise awareness of the importance of compassionate care. We believe that everyone deserves to age with dignity and respect, and we’re committed to providing the support that makes this possible. Listen out for our adverts from March 17th and discover the Home Instead difference.
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