The New Ageing Index
The New Ageing Index by Home Instead
The way people are ageing is changing. That’s what we found from carrying out the biggest study of its kind yet into how Britain thinks, feels and acts into older age.
The New Ageing Index by Home Instead is a detailed look at what people think when they reflect on the prospect of their later years on topics such as health, wellbeing, technology, politics and social care.
The results showed an undipping appetite for life:
- 89% of those 75+ believe in an active lifestyle.
- 54% of all adults believe that lifespan and healthspan will significantly improve over the next decade.
Download the full report here
DownloadThe Index also showed that independence in later life is a priority for many:
- People were more worried about the prospect of ending up in a care home (44% ) than they would be about the death of a partner (36%)
- 80% said they’d prefer to be treated at home if they were ill.
- 54% of all UK adults feel the home is under-utilised as a base for treatment.
Sparking a conversation about ageing
The report will be repeated quarterly over a year to give us even more insights into how people want to age. We hope the content sparks a conversation about ageing and how people can enjoy the later years of life to the full, with the help of home care if needed.
We'd love to hear some inspiring stories about ageing
Get in touch
Today’s older generation want to be active, to have fun – and to be involved.The image we may have of retirees whose horizons have shrunk to just a bit of daytime TV and a cup of tea simply doesn’t stand up to scrutiny.
Martin Jones, CEO UK and International
I’m a keen photographer and I write every day. Staying physically and mentally active is the key. I’m as busy as ever and I intend to keep it that way.
Carole, 75
I worked as a local councillor before I retired and I still want to be a part of things – older people have a lot to give and the world needs to wake up to that.
Chris, 78
