Our new tagline, " A better, what’s next?” signifies a shift in how aging is viewed.
Home Instead Rebrand: A New Look, A Renewed Commitment to Care at Home
March 2025 marks a significant milestone in the journey of Home Instead, as we proudly unveil our exciting rebrand!.
Why Rebrand?
At Home Instead, we’ve always believed that care is about more than just personal care and assistance. We pride ourselves on ensuring care is about respect, dignity, and building meaningful relationships. Our previous ‘purple’ look worked well, but as we’ve evolved alongside the growing needs of the care sector, it became clear that our visual identity needed to better align with who we are today and where we’re heading.
What Has Changed?
Our rebranding includes an updated logo, a refreshed colour palette, and a fresh ‘tagline’. These all encompass modernised design elements that symbolise both innovation and warmth. Our updated branding reflects our core focus: delivering care with heart, innovation, and a forward-thinking approach.
What remains the same?
At Home Instead Lichfield, Tamworth and North Warwickshire, we are still committed to delivering high quality care to delivering high-quality care to those living at home, despite undergoing a rebrand. Our Care Professionals will still continiue in and around the community, with those clients who need companionship The change in name and branding reflects our continued evolution, but our core mission remains the same: providing compassionate, personalised care, that enhances the lives of clients and helps them maintain independence in the comfort of their own homes. The rebrand has allowed us to refresh our approach, yet our dedication to offering tailored care, building meaningful relationships, and ensuring the well-being of individuals in the community remains at the heart of everything we do.
A better what’s next?
Our tagline has changed from ‘ To us, it’s personal’ to ‘ A better, what’s next’. This is to showcase how care at home can became the beginning of a brighter, happier chapter. It’s also an invitation for families to reimagine what care can offer: hope, dignity, independence for aging adults, and peace of mind for their families. You will notice the new ‘look’ in the coming weeks ; we hope you enjoy, and embrace the change as much as we have!
If you, or your loved one need care at home in the Tamworth, Lichfield or North Warwickshire area, give a member of our dedicated team a call, or submit an enquiry below :